Cubs partner with Chicago artist Pablo Serrano to celebrate Hispanic Heritage Month
In their latest installment of the Respect Campaign, the Cubs have partnered with Chicago artist Pablo Serrano for a collaboration to celebrate Hispanic Heritage month.
This collection of prints by @PilsenCulture is available now! ➡️ https://t.co/BNJEh1lqxf— Chicago Cubs (@Cubs) October 14, 2021
Proceeds benefit @latinopolicy and their mission to build a foundation for equity, justice and economic prosperity for the Latino community. #HispanicHeritageMonth pic.twitter.com/qL0V4A6tcA
Through the partnership, Serrano created designs that feature the colors of the flags of each home country for the Latino Cubs. The design blends the cultural energy of the respective nations — Venezuela, Mexico and the Dominican Republic — with the iconic aspects of Wrigley Field and they feature the players from those countries.
The proceeds from the designs benefit the Latino Policy Forum, whose mission is “to build the power, influence and leadership of the Latino community through collective action to transform public policies that ensure the well-being of our community and society as a whole.”
Serrano is a lifelong Chicago artist who is focused on creating public art. His murals in Pilsen are some of his most-known works. Those murals are focused on continuing the Mexican Muralist legacy.
The Cubs have a long-standing tie to the Latino community through their ballplayers. The first Puerto Rican-born baseball player, Hiram Bithorn, played for the Cubs in the 1940s. Bithorn is honored in his native Puerto Rico by having the national stadium in San Juan named after him.
Cuban-born Mike González played with the Cubs from 1925-29 and later went on to become the first Latin American to manage in the big leagues. Other Latino players like Cuban José Cardenal, Venzuelans Manny Trillo and Carlos Zambrano, Dominicans Sammy Sosa, Alfonso Soriano and Aramis Ramírez all excelled and starred for the Cubs.