Cubs News

Cubs release City Connect Series collection

1 year agoAndy Martinez

When the Cubs partnered with Nike to release their City Connect Series line, they knew they wanted one central theme: neighborhood.

They wanted this to be an opportunity to tell a story, to shine a light, not just to show off a flashy jersey. So every detail, every stitch that went into the design of the series had the focus on Chicago and her 77 neighborhoods and highlighting them to unite Chicago.

The Cubs are partnering with 9 different organizations that are benefitting the city beginning with Young Chicago Authors. On the release of the City Connect Series, a group of poets from Young Chicago Authors wrote the song that was used in the video the team posted announcing the line.

The Cubs jerseys feature “Wrigleyville” emblazoned across the front to emphasis the area surrounding the ballpark. The team wanted to emphasize that they are not one neighborhood, or one part of the city, because, as the poet from Young Chicago Authors said, “Wrigleyville isn’t just a place, it’s a feeling.”

Nike Cubs City Connect Series Uniform Jason Heyward

The jersey also features a patch on the sleeve with the Chicago Municipal Device that highlights the connection of the branches of the Chicago River. The cap features the “C” with the six-pointed star made famous on the Chicago city flag in the middle of it.

Nike Cubs City Connect Jersey Patch Close Up

Cubs’ pitchers will have jackets that have all 77 neighborhoods on the sleeve. Certain Cubs players will wear special cleats that also have all the neighborhoods on them.

In addition, Cubs’ brand ambassadors will be in all 77 neighborhoods across the city giving away jerseys with the neighborhood adorned across the back and those fans that obtain the jerseys will be on the field prior to Saturday’s game, where the team wears the jerseys for the first time.

Nike Cubs City Connect Series Collection Cap 1

For more information on the Cubs and their City Connect Series, visit here.

 

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